PRIMAL / CODE explores the tension between instinct and control.
The capsule is built as a compact apparel system across oversized crewnecks and T-shirts, where raw graphic gestures meet rigid typographic structures.
Each style follows a clear visual rule, shifting between tactile marks, coded layouts and industrial rhythm.
Each style follows a clear visual rule, shifting between tactile marks, coded layouts and industrial rhythm.
The garment palette is reduced to optic white, off white and black, with black, light grey and red defining the print language.
A graphic direction designed to live directly on the product: sharp, physical, controlled.
