Perfect Persuasion is an independent fashion graphics project developed as a total-look illustrated system.
Fake Kills
The first chapter turns logos, designers and top models into sacred fashion icons, then contaminates them with bones, skulls and symbols of decay.
The result is a dark, excessive visual language that questions the fashion system from inside its own mythology.
The result is a dark, excessive visual language that questions the fashion system from inside its own mythology.
A critical collection built through distortion, worship and collapse.
Back to the Future
The second chapter shifts the same attitude into a more playful, futuristic scenario.
Fully branded giant robots, inspired by Japanese anime from the ’70s and ’80s, carry the obsession with logos beyond the end of the fashion system itself.
Brand culture survives the apocalypse, still loud, still polished, still absurdly well dressed.
Brand culture survives the apocalypse, still loud, still polished, still absurdly well dressed.