Labiena is a Made in Italy identity project inspired by the ceramic tradition of Laveno-Mombello.
The visual direction reinterprets historical references through a contemporary language, starting from an archival mark redesigned into a more balanced and versatile logo.
The identity extends across communication, catalogs, printed materials and a small product collection including scarves, bags and apparel.
The identity extends across communication, catalogs, printed materials and a small product collection including scarves, bags and apparel.
Materials, finishes and production choices were treated as part of the brand language, with a focus on detail, consistency and Italian craftsmanship.
