Dümalnat is a streetwear brand rooted in cycling culture.
The project draws from early-century rides, retro racing imagery, pop references from the ’70s and ’80s, and a subtle rock attitude.
The goal was to shape a brand world where cycling becomes more than a sport: a visual attitude, a lifestyle code, a way of moving through everyday life.
The goal was to shape a brand world where cycling becomes more than a sport: a visual attitude, a lifestyle code, a way of moving through everyday life.
From naming and identity to apparel graphics and collection design, the project defines a complete creative direction for a cycling-inspired streetwear system.
